Business Blogging B2B

Search Engine Supplement: Search Optimization, Blogs and RSS Feeds: A Magical Combination

August 2nd, 2005

by Stephan Spencer

Originally published in DM News

The major search engines - Google, in particular - seem to love blogs, which are the personal or professional diaries that number in the millions online. Search engines favor blogs because …

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AntiqueHardware.com

March 2nd, 2005

AntiqueHardware.com screenshotThis ecommerce site offers a range of items from cabinet hardware to telephone booths and from rubber duckies to magnificent clawfoot bathtubs. AntiqueHardware.com offers original restored antiques as well as flawless replica pieces perfect for any home or office. Visitors are greeted with their own account pages and an easily navigated shopping cart experience.

[ database | client admin cms | SEO ]

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Case Study: Steve Spangler Science

January 1st, 2004

Steve Spangler Science logo

  • Revenue has doubled every quarter
  • Website drives catalog readers to buy
  • Blogging a sales success
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Van Dyke’s Taxidermy

September 1st, 2001

Another online shop that has an extensive database of products. The focus here is on ease-of-use in conjunction with the printed catalog.

This site has a high user base with trade professionals so priority was given to searchable product codes, intuitive navigation and a fast ordering process. Easy navigation has been enhanced through threaded categories and a smart search with google-like spell-check and alternate search term suggestions.

Van Dyke’s is a subsidiary of Cabela’s.

[ database | client admin cms | SEO ]

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Van Dyke’s Restorers

September 1st, 2001

Van Dyke's Restorers screenshotA subsidiary of Cabela’s. This site has thousands of products in over 100 categories — all maintained through an easy to use web-based administration.

Easy navigation has been enhanced through threaded categories and a smart search with google-like spell-check and alternate search term suggestions.

[ database | client admin cms | SEO ]

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